Company Description

The community is the creative partner for the new mainstream, growing brands through culturally honest and breakthrough creativity. As an agency rooted in diversity, with 30+ nationalities and more than 79% of the agency self-identifying as diverse, the community understands the new mainstream because they are the new mainstream. A global creative agency founded in 2000, the community's work sits on a wide spectrum ranging from culturally driven mass-market, to a broadly diverse multicultural approach, to U.S. Hispanic. Partners include Verizon, Volkswagen, Walmart, Bath & Body Works, Mondelez, Netflix, Diageo, Porsche Latin America, and more. The agency's full-service capabilities include creative that stretches from brand platforms to social-first content, Brand & Business Leadership, Cultural & Brand Strategy, and Production. As an internationally awarded creative agency, the community was Adweek's 2023 Multicultural Agency of the Year and has been in Ad Age's A-List seven of the last 11 years, most recently as a Standout Agency in 2022. The agency was also #6 on Fast Company's Most Innovative Agencies in Advertising list in 2022. And in 2019, the community was named one of Ad Age's "Best Places to Work," listed as one of the world's "Fastest Growing Agencies" by Adweek and recognized as one of the "Top 25 Agencies of the last 50 Years" by Campaign.

For more information, please visit:https://www.thecommunityagency.com/en-us.

Job Description

The Community is looking to hire a curious, creative and ambitious Cultural Intelligence Director, the type of person that has (a) a POV on everything culture from Dadaism to Demure and (b) enjoys dreaming up what it all means for brands.

As part of a growing team that is the cultural insights engine responsible for helping one of the world's leading companies deeply understand the realities of a diverse and changing America through strategic POVs and strategies to help build the brand's cultural fluency. As the Director, you will own the proactive generation of cultural, consumer & category insight deliverables. Internally, the role will partner closely with strategy & creative to ensure the creation of culturally honest and breakthrough work.

This role will be based in either Miami or the NYC office for a hybrid work environment and will report to the Head of Cultural Intelligence.

Responsibilities:

• Lead in the development of client-facing deliverables including but not limited to primary research studies, trend reports, creative briefs, strategic narratives, competitive audits and cultural POVs
• Proactively seek opportunities to deliver breakthrough consumer insights & cultural opportunities that can drive short & long-term business impact
• Conduct research leveraging a variety of syndicated tools & subscriptions, desk research, and social listening
• Lead primary research studies (both qual & quant) so experience in writing screeners, surveys, discussion guides and moderating IDIs and focus groups is essential
• Collaborate with the Head of Cultural Intelligence in efforts to scale the reach and impact of Cultural Intelligence across the agency and with clients
• Collaborate with interdisciplinary teams – media, account, creative, brand strategy
• Spearhead internal & client meetings in which to easily position yourself as a key strategic thought leader and authoritative voice on cultural insights
• Provide oversight & mentorship to junior team members in the development of client-facing deliverables
• Proven track record of turning compelling findings into equally as compelling content that leads to disruptive and exciting ideation

Qualifications

• 8-10 years of experience with some combination, if not most in the following disciplines: cultural intelligence, qualitative research, quantitative research, foresight, trend forecasting, brand strategy, creative strategy, consumer research & insights, DEI and/or multicultural marketing
• Expert wordsmith and storyteller as well as outstanding communication and presentation skills
• Strong passion in studying culture and ideating on breakthrough ways for brands to leverage culture responsibly and that is reflective of consumer truths
• Professional and/or personal experience in one or more marginalized communities
• An entrepreneurial mindset with a desire to be creative in all phases of the work
• Interest in being a critical role in maintaining a culture of learning and development across the agency account and with clients
• Fluent oral and written English required, a proven record of cross-cultural enthusiasm and any Spanish language skills strongly preferred

Additional Information

Compensation Range: $98,500 - $165,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/29/2024.

As part of our dedication to an inclusive and diverse workforce, la comunidad Corporation (dba "The Community" and a wholly owned subsidiary of Publicis Media) is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hr@thecommunityus.com or you may call us at +1-305-865-9600.