Company Description

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year. If you like what you’ve read so far, please go on for details on the Social Conversation Strategist role we have open.

Job Description

MSL New York is looking for a Social Conversation Strategist for their P&G brands.  You will be the eyes, ears and voice of iconic baby care brand as the lead Social Conversation Strategist. In this role, you will be the driver of important, exciting, fun, and informational content across all brand social platforms to influence, inspire, educate and engage families on topics important for both expecting and new parents.

You will be responsible for creating and publishing social content across all platforms, identifying social sentiment as well as opportunities to instigate or participate in brand-relevant conversations. You will analyze and report social analytics, using insights to create monthly content calendars and make strategic recommendations to the brand team on trends, brewing topics of interest to consumers and competitive activity. You will also be responsible for building community and engaging with comments quickly and effectively.

The ideal candidate has a strong blend of creativity (including strong copywriting, visual storytelling) and analytical abilities (including strategic, actionable assessment of social conversations). Qualities valuable in this role will be a passion for social networks and communications, exceptional writing skills, a curious, analytical mind and a great sense of patience/proactivity. You should also have a strong interest in pop culture, trend spotting and identifying insights to insert the brand in ways that make people say, yeah, that makes sense – Pampers should play in that conversation space!

You will be part of a larger activation team and help consumer quickly connect dots between PR, influence and social efforts. With that, you will have additional support as needed for more intricate creative, strategy and issues. The role reports to the Vice President and may include additional weeknight and weekend work.

Key Responsibilities:

• Work collaboratively with the account and client team to outline approach to social publishing, ensuring the social content strategy ladders back to the business priorities
• Manage weekly and seasonal content planning, ensuring an always-on presence
• Give creative input to organic social content calendar (strategy and execution) & coordinate approvals with the Brand Team (as needed)
• Identify key influencers and groups in which to foster relationships, potential engagement opportunities or alerts for the brand. Suggest content for the brand to post for these engagement opportunities. This may include recommendations on when to amplify organic content or influencer content with paid media
• Provide community management support across Pampers social channels (Instagram, Facebook and TikTok) 
• Listen to what our social communities have to say and provide the right response consistently and in a timely manner. Publish proactive and reactive social media responses, including 1:1 replies with consumers. This includes issues/crisis management and giving people a great brand interaction for positive comments
• Guide, moderate and monitor discussions and relevant conversations happening across our social channels
• Ability to embody the persona and tone of the brand to be an extension, creating 1:1 consumer interactions that only drive brand love
• Be the consumer insights expert related to what resonates with our consumer in the social media space. Conduct reporting on social media activities from competitive brands, other brands targeting our consumer (best-in-class social programs/content) and any other notable efforts in this space
• Stay on top of defined analytics and key performance indicators, and generate comprehensive social reports - based on KPIs as well as conversations, feedback, sentiment – that enable optimization
• Ensure that best practices are being adhered to across social platforms
• Bring the brand team recommendations on how we can further improve our social presence to make our brand a standout leader in the organic social space

Qualifications

What you bring to the role:

• Bachelor's degree in Marketing, Communications or related degree
• 2-3 years of social community management and/or social media analytics experience
• High degree of professional maturity; demonstrated ability to work collaboratively and effectively with colleagues at all levels, but also make decisions autonomously
• Experience personally or professionally managing and growing social channels; enthusiastic about learning new platforms, research and analytic tools and search algorithms  
• Understand KPIs and have a working knowledge of paid vs. organic social 
• Excellent grammar/writing skills in English; excellent copywriting skills. Ability to adapt copywriting style to fit the unique tone of voice of the brand
• Ideally have Photoshop/Canva or other graphic design and simple video editing skills to agilely create new organic content
• Ability to stay organized and perform tasks with a high attention to detail
• Strong analytical skills and familiarity with social platform analytics
• Ability to clearly articulate thoughts in writing
•  Is a self-starter and go-getter
• Has a passion for culture and trends

Additional Information

Compensation Range: $58,500-$92,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.